// TERMS OF SERVICEРусская версия
Draft. This is a working English translation — the Russian text is the original, and a lawyer has not yet reviewed it. The document may change before publication.

Terms of Service

Operator: ⟦РЕШЕНИЕ: IL-юрлицо / название компании / реквизиты — владелец продукта⟧ Governing law: markets EU + US + IL; the operator's law is IL, consumer rules follow the user's location (EU consumer law / US state laws / IL Consumer Protection Law) ⟦структура выбора права и формулировки — юрист⟧ Effective date: ⟦РЕШЕНИЕ: дата публикации⟧ Contact: ⟦РЕШЕНИЕ: e-mail поддержки⟧


1. Definitions

2. Nature of the service (important — setting expectations)

2.1. The Service creates an artistic AI work of editorial / fashion grade. This is a creative interpretation and not a documentary photographic record of reality.

2.2. The Service does not guarantee pixel-for-pixel photographic likeness to the User's real appearance, and does not guarantee that the Result is fit for documents, identity papers or any other purpose that requires an accurate likeness.

2.3. The User understands that the images are created by generative AI models and may contain artistic deviations.

2a. Acceptance of these Terms and how it is recorded

2a.1. These Terms are deemed accepted when the User explicitly ticks the corresponding box on the "Consent" screen before uploading photos. There is no implied acceptance (for example, by the mere fact of payment). 2a.2. Acceptance is recorded in the consent log: the version of the Terms, the date and time, and the IP address at the moment of acceptance (see the Privacy Policy, §1a). 2a.3. Acceptance is recorded for each order separately, including repeat shoots: if the version of the Terms changes, a new order is linked to the version that was in force when that order was placed. 2a.4. ⟦РЕШЕНИЕ: порядок уведомления об изменении редакции Соглашения — юрист⟧

3. Age restriction

3.1. The Service is available only to persons aged 18 and over. Use by persons under 18 is prohibited.

3.2. Age confirmation is a self-declaration: a separate mandatory checkbox "I am 18 or older" before photos are uploaded; the confirmation is recorded in the consent log (type AGE, with the version, date and time, and IP). No other age verification is performed in the MVP. ⟦РЕШЕНИЕ: достаточна ли самодекларация для EU/US/IL, или нужна усиленная верификация — юрист⟧

4. Requirements for uploaded materials

4.1. The User uploads only their own facial image (for B2C), or images for which they hold all the necessary rights (for the B2B product).

4.2. It is prohibited to upload: other people's photos without the consent of the person depicted; photos of minors; materials that infringe the rights of third parties; unlawful, NSFW or misleading content.

4.3. The User warrants that they are entitled to provide the materials and to give consent to their processing.

4.4. The Service may refuse an order or block access if clause 4 is breached.

5. Consent to biometric processing

5.1. Processing an image of a face is the processing of biometric personal data and is carried out only where the User has given explicit consent.

5.2. Consent is given through a separate document — see Consent to biometric data processing. Without that consent the Service cannot provide the service.

5.3. Personal data is processed in accordance with the Privacy Policy.

6. Orders, payment, revisions

6.1. The service is provided as packages. The contents and price of a package are stated when the order is placed.

6.2. Payment is handled by Lemon Squeezy (Merchant of Record): Lemon Squeezy is the seller for the payment transaction; it processes the payment data and taxes (EU VAT / US sales tax). ⟦РЕШЕНИЕ: как это отражается на структуре ToS — «двухслойная» модель (LS = reseller Результата, мы = исполнитель услуги); согласовать с LS Terms — юрист⟧

6.3. Revisions: revisions are accepted on the criterion of the Result's likeness to the User's Source materials (§0g: to the uploaded photos, not to an "avatar"). Aesthetic revisions (pose, light, style) fall outside that criterion. The User is entitled to no more than two rounds of revisions per order; the Service may also bring the revision process to an end before that number is used up (§0f). A revision round is a completed rework of the Result; a request the Service answers without changing the Result does not use up a round; the Service may do more than this clause provides. ⟦НА РЕВЬЮ ЮРИСТУ ПЕРЕД ПРОДОМ: формулировка «не более двух раундов правок с правом Сервиса прекратить» — совместимость с потреб-нормами EU/US/IL. ⇄ S38 2026-09-03: пометка ПЕРЕНАЦЕЛЕНА — прежде она спрашивала про «безлимитные правки», а эта формулировка отменена реш. Andrei 2026-08-28. Вопрос юристу ТОТ ЖЕ, текст под ним новый; ответа на него никто не давал⟧

6.4. Refunds: ⟦РЕШЕНИЕ: политика возвратов по EU/US/IL — юрист. Для EU учесть право отказа 14 дней (Directive 2011/83/EU) и исключение для персонализированного цифрового контента / услуг, исполненных с согласия потребителя до истечения срока отказа — корректно оформить отказ от withdrawal-права при старте генерации; рефанды технически идут через Lemon Squeezy (MoR)⟧

7. Rights in the Result

7.1. Rights in the Source materials remain with the User.

7.2. The User's licence to the Result: ⟦РЕШЕНИЕ: объём прав клиента — личное и/или коммерческое использование — владелец продукта + юрист⟧

7.3. The studio's rights: the Service may use de-identified Results in its portfolio and marketing only with the User's separate consent — see the AI Content Marking Policy, section "Consent to publication".

7.4. The copyright status of AI-generated images differs between jurisdictions (frequently such images are not protected): ⟦РЕШЕНИЕ: формулировка статуса прав на AI-результат — юрист⟧

8. Delivery, storage and deletion of data

8.1. Delivery of the Result — through short-lived signed URLs issued to the owner: ◧ in the bot, a time-limited link sent to the chat; ◨ on the website, the personal account (sign-in via Google OAuth) or a verification code from an email when the Result is collected later; for the first download of biometric Results an additional confirmation code from an email is requested as a second factor.

8.2. Storage (§0h): Personal data — the Likeness model (soul_id at the external provider), the Source photographs (with us, including the reduced copy used for analysis) and the profile (height, clothing size, build, gender) ⟦исправлено 2026-10-08, сверка канона B-TXT-01; юрист смотрит после⟧ are kept for 30 days after the User's last action with them (uploading photos, editing the profile, paying for a shoot, a message in the order chat; on the Service's side — delivering an order or a request to the User). While the User has an order on which the next step is the Service's (paid, in production, in review, a revision), the period does not run. On expiry — deletion at the provider with confirmation of deletion (a log entry plus the request forwarded to the provider) and deletion at our end; the account and the list of orders are retained. Order data — the finished Results and the order correspondence are kept for 30 days after the last action on the order (delivery; the Service's request for photos; cancellation; for an unpaid draft — the last message). While the order is paid and in production, in review or in revision (including an open revision request), the period does not run. Then deletion from storage with CDN cache invalidation and a log of the deletion; the order itself and the payment are retained. Reminders — 7 days and 3 days before, and on the day of deletion (bot / email, and in the account). The User can extend storage by 30 days by an explicit action (a click = opt-in; the period is added to the deletion date; there is no limit on the number of extensions) or delete the data right away. On replacement of the Likeness model with a new one, the previous model is unlinked and deleted once a recovery window of about 5 days has passed. ⚠️ Changed on 2026-10-06 (owner's decision, S56): previously — four separate periods with different starting points (training · delivery · upload) and a single reminder 3–5 days before. The wording was brought into line with the fact by us and IS AWAITING THE LAWYER'S REVIEW. Details — the Data Retention and Deletion Policy. ⟦НА РЕВЬЮ ЮРИСТУ ПЕРЕД ПРОДОМ: два срока от последнего действия, проброс удаления суб-обработчику и доказательство удаления⟧

8.3. Account deletion and withdrawal of consent. The User may withdraw consent and request early deletion of their data. Account deletion runs immediately after confirmation, with no cancellation window; PII, photos and the Likeness model are irreversibly erased across all channels. Payment records are not deleted; they are retained in de-identified form on tax grounds (GDPR Art. 17(3)(b)); a de-identified record of the deletion is kept. Details — Privacy Policy §6a–§6c, Consent to biometric data processing §7.

9. AI content marking

9.1. Results are synthetic (AI-generated) content and may be marked accordingly. Details — the AI Content Marking Policy.

10. Limitation of liability

10.1. The Service is provided "as is" to the extent permitted by applicable law.

10.2. ⟦РЕШЕНИЕ: пределы ответственности с учётом норм защиты прав потребителя целевой юрисдикции — юрист⟧

11. Changes to these Terms

11.1. The Service may amend these Terms; the current version is published within the Service. ⟦РЕШЕНИЕ: порядок уведомления об изменениях — юрист⟧

12. Governing law and dispute resolution

⟦РЕШЕНИЕ: применимое право (IL-юрлицо) и подсудность с оговорками об императивных потребительских нормах EU/US; досудебный порядок — юрист⟧


Open decisions (summary)